This was my very first big project right out of college back in 2020. My time at the LSBDC was when I really got to stretch my creative legs - experimenting with all types of promotional projects in print, video, and even animation.
I was brought into the fold to offer a fresh perspective on the design of the company’s marketing material. My marketing team sought to evolve from the approach other state branches had become complacent in; moving from fliers to signs, booklets, and eventually videos. It was imperative for us to generate excitement around entrepreneurship, so my focus was to create designs that were “vibrant”, “momentous”, and “alive.”